Nowadays the aesthetic of beauty is totally standardized, and where doesn’t reach reality, we (over)use photo editing. REALITY PROJECT is born to contrast this distorted view that is imposed on us daily by the media, and to demonstrate instead that the true beauty can be found in every body. ! It is a photographic project that portrays normal people, real and nude, leaving their body to express and convey their natural beauty without photo retouching, in all its shapes and sizes. ! The project, in progress, is an idea of Alessandro Viganò and Matteo Scarpellini, also known as ALMA PHOTOS, two photographers from Milan who always portray ordinary and “real” people. Hence the name of the project.
Alma Photos answered some of our questions in between shows during Paris fashion week.
TheKinsky: How was the idea of REALITY PROJECT born?
AlmaPhotos: The idea of the project came to counter this false ideal of beauty imposed on us by the media, where everyone has to be tall, thin, with perfect skin, sculpted abs, big breasts and so on …
With our work we want to show that true beauty can be found in every body, regardless of size and shape.
TK:How long did it take to form it?
AP: We have been very determined in this project. We shot 8 subjects, set up the site and prepared all the press material in only two months.
TK:Why are we afraid of nudity?
AP: It is probably part of our culture. For thousands of years we have been educated to cover our body, to escape the temptations of the flesh.., maybe we are still under this influence. Although I think things are changing very quickly and nudity is becoming gradually more normal, finally.
TK:What do you find interesting in experimenting with alternative photographic subjects. Which process you apply for Reality Project?
AP:Each shooting is like improvisation for us. Most of the time we don’t know the subject, nor the location. It’s very exciting.
Each one with their own fears and difficulties, men and women who have never been in front of a camera.
It is also very hard because we’re only shooting with natural light and no postproduction at all.
TK:What fascinates you about the genre of nude portraits?
AP: We’re fascinated by the different kind of bodies and people we meet.
Everytime a surprise. It’s a continuous challenge. Very stimulating.
TK: What are you trying to bring out of them in this project.
AP: We hope that the message “beauty in every body”would reach most of our audience.
There’s a deep photographic research behind Reality Project, which has been fundamental to continue to produce images and trying to maintain a high standard.
Everyone being photographed has their own story. And photographing is like interviewing them.
We become part of their lives for a couple of hours and they become part of ours.
Giving everything we can, on both sides.
All those who were in front of our camera have come out stronger, and for us this is very satisfying.
TK: Its a contrast to the rest of your work, since we also know you as a Fashion Week and Backstage photographer?
AP: The backstage it’s only a part of my work, there is things you have to do for a living, and other you need to do for your soul. Reality Project is the soul part.
TK: What was your most memorable moment shooting the REALITY PROJECT?
AP: The first shooting was Amazing.
It was like “the first time” for everybody. But we ended up very relaxed and the shooting went very smooth.
I remember a few shootings after when a girl went to another room to take her clothes off. That was very funny!
TK: How has REALITY PROJECT changed the way you look at the world and what have you learnt about yourself?
AP: Taking pictures of naked bodies (almost weekly) is something becoming very normal. We got used to it very easily.
It’s a very natural thing, and even our subjects at the end of the shooting feel much better about themselves and their body. They’ve been all very nice and relaxed by now.
TK:We mostly see women so far in this project.. Why?
AP: The project is 100% volunteer, so we can not put a filter on who signs up. Men, however, seem a lot more shy than women.
If we think in percentages, men candidates are less than 5%.
TK:What’s next for this project
AP: To make a book.