Bergdorf Goodman has announced an exciting, multi-tiered collaboration with stylist, fashion editor and creative director Giovanna Battaglia Engelbert to celebrate the fall release of Gio_Graphy: Fun in the Wild World of Fashion, her new book of photography and fashion, published by Rizzoli. Linda Fargo, Senior Vice President, Women’s Fashion Director and Store Presentation, has long wanted to team up with Giovanna and Gio_Graphy, with its humorous and chic take on travel, style and living your most glamorous life, presented the perfect opportunity. As Linda notes of Giovanna, “She makes ‘chic’ cheeky, and the most revered fashion her playground. Secretly, I want to come back in my next life as Mia Gio, but for now, with Gio_Graphy I can get as close as possible to what it’s like to take a fashionable riot of a ride through her irreverent life in her stylish pockets!”
“Linda has an incredible energy: she is always kind and smiling, but at the same time a real power woman,” says Giovanna. “For me, Bergdorf Goodman has always represented the epitome of a stylish, elegant New York experience. It’s a Willy Wonka factory of fashion! Collaborating with them and with Linda, who is a dear friend, is like the fashion equivalent of a Pulitzer Prize for me. When I showed her Gio_Graphy, the idea of working together evolved organically.”
The festivities will kick off on Saturday, September 2, when Bergdorf Goodman unveils the Fifth Avenue windows, which will honor the mutual stylish respect between Giovanna and Bergdorf Goodman. Giovanna will pay homage to her Italian roots by designing select Italian Trade Commission windows and curating a boutique page on BG.com, making all of her favorite Italian finds shopable. The partnership will continue in-store with a curated pop-up shop on the Third Floor and Giovanna will host a book signing that features a collectible edition of Gio_Graphy exclusive to Bergdorf Goodman. She has also designed T-shirts exclusively for this collaboration, to be carried in-store and online at BG.com.
In partnership with David Hoey, Senior Director for Visual Presentation, Giovanna will collaborate on the design of a series of whimsical tableaux for the store’s Fifth Avenue windows. ”My dream has always been to live inside the fantasies in the windows of Bergdorf Goodman,” says Giovanna. The windows were inspired by a chapter in Gio_Graphy titled “My Favorite Color Is…” which takes a more expansive approach to the idea of color than is usual. Similarly, windows will feature such hues as “sparkle,” “animalia,” “flower,” and “rainbow.” Crystal elements will be provided by Swarovski, sparkle wallcovering by Maya Romanoff and wallpaper by Ellie Cashman. Giovanna will curate the windows with fashion and accessories from Bergdorf Goodman’s Fall Collections, with the same mix of charm and glamour that characterizes both her personal approach to style and her book Gio_Graphy. The windows will be on view from Saturday, September 2 through Monday, September 18.
The Pop-Up Shop
Envisioning the Fall Collections through her signature “Gio lens,” Giovanna will share a personal edit of her favorite ready-to-wear and accessories, utilizing the iconic store as the ultimate closet and playground, in a pop-up shop on Bergdorf Goodman’s Third Floor. Organized around the same “My Favorite Color is…” theme present in her windows, the shop will offer customers the opportunity to immerse themselves in the visual whimsy of Gio_Graphy. A playful approach to fashion and dressing up, the boutique will be open from September 1 through September 25.
“What I like about these themes is they aren’t overtly trendy—and they incorporate pieces that can be evergreen components of your wardrobe,” says Giovanna.
The Book Signing
Gio_Graphy doesn’t officially release until later this fall, but Bergdorf Goodman customers will get the exclusive opportunity to purchase a special edition of Gio_Graphy. Additionally, they had the chance to meet Giovanna and get copies of this special edition signed by her at an event on the Third Floor that took place yesterday on Saturday, September 9 from 2:30-4pm.