CHANEL becomes the Grand partner for the 29th International Festival of Fashion and Photography in Hyères , from 25th to 28 of April 2014 as well as the main sponsor of the permanent exhibition of Charles and Marie -Laure de Noailles, featuring the life of the Villa Noailles owners.
Under this partnership , Chanel will be supporting the fashion festival activities and becomes the official sponsor of the show presentations. At the next edition of the festival, scheduled for April 25 to 28, Chanel said its support would include providing makeup for the fashion shows; underwriting the Photography Grand Jury Prize, which comes with 15,000 euros, or $20,650 at current exchange; and awarding the winner of the Première Vision Grand Jury Prize a chance to develop five looks in the specialty ateliers Chanel controls through its Paraffection subsidiary.
The chance to work with its embroidery, pleating, feather and flower houses is also valued at 15,000 euros, or $20,650.
Kenzo designers Humberto Leon and Carol Lim are to preside over this year’s jury at Hyères. Chloë Sevigny is among 10 members of the fashion jury, as announced previously.