The work of the American photographer Francesca Woodman highlights and strengthens the intimate minimalism of the ss2017 Comeforbreakfast collection. The American artist’s self-reflection suggests a comparison with the aesthetic of the selfie and contemporary visual culture, transforming into an intimate, silent approach to the men’s collection. Everyday garments are elevated from the ordinary: T-shirt, shirt, track pants, and night gown become absolutely fashionable.
The integration of the body in a spatial context, the interaction between photographic bi- dimensionality and the three-dimensionality of Woodman’s reality generate in the knitwear a play of positive and negative space, holes and cracks. The graphics, a distinctive mark of the brand, create an optical effect of staggered layers on the garment.
The unhemmed edges underline the tension between intimacy and self-representation. The rigidity of denim and cotton, the crispness of poplin, the fluidity of viscose, the full texture of knitwear, and the cool detachment of technical fabrics are chosen to highlight the contrasts of the collection’s initial premise, and to give the banality of garments a strong design element that takes nothing away from the fluid and pliant design created to play with addition and subtraction. Black and white, chromatic mark of Comeforbreakfast, reinforce the link with Woodman’s images, while mud, beige, khaki, gray, and warm brick red shift it into the contemporary. BRAND PROFILE In 2010, Antonio Romano and Francesco Alagna gave life to an independent project with a strong and distinctive identity. A new brand whose reach was immediately recognised as international, thanks to its ability to grasp the most innovative trends in terms of aesthetics and taste and the eclectic stimuli from urban cultures. This is how “COMEFORBREAKFAST” a line for men and women with a very precise poetics – came to life. The minimal design goes very well with well-defined silhouettes and ultra-modern takes on personal couture fundamentals.
The streetwear backdrop balances out the sporty casual atmosphere with a meticulous definition of every single item, which result into unprecedented and very modern elegance. The careful selection of fabrics and the independent development of silkscreen prints give the knitwear items a distinctive trait. From coats to dresses, from leather jackets to accessories, this research spirit is embodied by the exclusive details and the flawless model structure. These are the distinctive traits of a cosmopolitan approach to fashion, a style landmark resting on versatile combinations and perfect fits, thus drawing unconventional scenarios that transcend fleeting vagues.