CoSTUME NATIONAL announces the launch of its new women’s and men’s RTW line, Costume and Costume. The brand Costume and Costume, which replaces C’N’C, responds to a market that is increasingly oriented to retail and the web. It is thought to be an addition to the main line with a more contemporary market approach. A selection of items Costume and Costume, will be available in the CoSTUME NATIONAL flagship stores, even if the line will have its own independent structures of distribution and direct retail stores.
By the 2014 the online boutique will be established, designed to strengthen the global presence of the new brand on all major markets. In addition, during this year, there will be an opening of 10 boutiques between Europe and Asia Pacific. The new brand was launched in Florence on January the 4th, in partnership of an important event created by Andrea Panconesi, founder of the legendary boutique LuisaViaRoma. In addition there will be an exclusive installation created by Felice Limosani inside the boutique.