Antwerp-based transparent luxury brand Honest By and Paris-based label Y/PROJECT are delighted to announce the launch of the limited-edition capsule Honest By Y/PROJECT. Available for purchase exclusively at www.honestby.com, the capsule consists of six styles chosen by Bruno Pieters and Glenn Martens from the Y/PROJECT archive.
The genderless and seasonless collection is made in France with GOTS (Global Organic Textile Standard) certified materials and responsible manufacturing processes declared 100% transparent.
The pure visual campaign was photographed by long-time Y/PROJECT collaborator Arnaud Lajeunie.
“I realised that Glenn was able to take the best of what was offered to him and turn it into his own. He told me he admired my work at Honest By and believed that transparency would be crucial to future generations … I was convinced he was now in a position where he could inspire that new generation to create in a responsible way.”
- Bruno Pieters
“I have followed Honest By since it launched. To me it has always been one of the most ground-breaking luxury brands in the industry … Only Honest By has challenged its core and has addressed that which really matters.”
– Glenn Martens
Bruno Pieters by Charlie De Keersmaecke — Glenn Martens by Arnaud Lajeunie
“We wanted to reach the honestly the two labels are famous for, and therefore decided to work at a friend’s apartment, … only Glenn, Franziska and I. A simple day, 5 images. It was really organic … We wanted to portray [Franziska] as she is, without artificial elements.”
- Arnaud Lajeunie