KAREN ELSON in SONIA RYKIEL

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Following their AW14 campaign that channeled Paris’ 70′s Golden Age of advertising,  Parisian Artistic Direction duo M/M, unveils a new Sonia Rykiel Campaign that’s colorful, graphic and feminine.

English photographer Graig McDean, shoots his compatriot Karen Elson, whose atypical beauty, fiery redhead femininity and strong personality bring the spirit of Sonia Rykiel directly to the fore.

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Artistic Direction M/M(Paris), Photography Graig Mc Dean, Styling Marie Chaix, Hair Eugene Souleiman, Make Up Diane Kendal.

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