When designing their S/S 2015 collection, Ksenia and Anton were thinking about the perception of Ukraine in global minds. Ukraine has been Terra Incognita for most people around the world. And now image of the country became even more uncertain, and remote from reality thanks to the different media and breaking news.
In clothes, the idea of uncertainty of all things Ukrainian in minds is trans-ferred through the use of blurred traditional Ukrainian ornaments.
On those bright, black-and-red on white prints, broken pixels and glitch can be seen: allegorically, they may depict digital media which leaded to final distortion of country’s present and past. This wise play with fashion’s allusive language makes Ksenia Schnaider’s designs truly unique
On the whole, new collection’s design stays truthful to Ksenia Schnaider’s concept and design principles. European sartorial traditions, esthetics of smart minimalism, unisex, ideas of pure functionality, and frequent links with Slavic culture — all this can be found here, in Ksenia Schnaider S/S 2015.
Ksenia Schnaider is independent fashion studio based in Kyiv, Ukraine. Established in 2011, it is run by pioneer Ukrainian fashion designer Ksenia Schnaider and prominent Russian graphic designer Anton Schnaider. The list of Ksenia Schnaider’s activities is really impressive. It includes dressing Lady Gaga, creating application that generates random camouflage prints, collaborating with artist Chiara Fumai, exhibiting clothes at Pitti Immagine trade show, taking part in fashion weeks in China and Russia, along with world wide sales. The studio’s success and high potential may be proven by regular features in leading fashion press, including STYLE.com, VOGUE Italia, VOGUE China, VOGUE Ukraine, GRAZIA France, INTERVIEW Russia, STYLE BUBBLE blog etc.