Louise Assomo obtained a master degree in fashion at the Fransisco Ferrer academy of arts, Brussels in 2001. She was first spotted by the press when she entered a young designer’s competition in Nancy. Her work appeared in the Fashion Daily news.
At the international shoe fair “Midec” in Paris, Louise Assomo presented her first shoe collection. It was Minatomei, a Lebanese brand that signed her as their shoes and accessories designer. In 2004 she won the third price at the “escarpin de cristal” competition, in the young designer’s category. This famous price is issued by professionals of the shoe business and the specialized press. She has collaborated with Jan Fabre by creating an exclusive dress for the solo “Another sleepy dusty delta day”. Geike Arnaert, former singer of Hooverphonic is one of her muses.
Further Louise Assomo was the costume assistant of Stromae for his video clip “La fête”. She also worked as a stylist and designer in the advertising industry for known brands as Coca Cola, Fortis bank, Guerlain perfumes, Danette and Jim Mobile. She has been known for several years as a designer of ready to wear women’s collections characterized by her feminine cuts and retro accents.
Her renowned brand, is the result of a fruitful collaboration between the designer and a private investor. This has brought a financial and logistic support to the brand, allowing Louise to create collections which are even more in line with her passion, making use of the most sublime fabrics to realize her high end confection.
The brand will present itself as more luxurious without losing the essence of what makes the Louise Assomo brand so unique and desirable. The new collection will continue to present a timeless chic, appealing to the modern woman who loves to dress elegantly and express their own individuality.
Much of her inspiration comes from the 1940′s and 1950′s, with just a glimpse of the 1980′s and accentuated by her multicultural roots and modern life.
Designed to fit perfectly, her clothes are tools for the modern, self-confident woman who wants to feel beautiful, glamorous and comfortably dressed.
Pursuing her exploration of an eclectic wardrobe, Louise Assomo reworks her personal favorites to striking effect, emphasizing print, texture and streamlined shapes. Her clothes are playful and subjective, referencing the freedom of rare and exotic birds, as well as maverick women who challenged rules and conventions, such as Sade, Grace Jones or Janis Joplin.
Uncontr ived glamour is key this season, apparent in the effortless charm of an oversize jumpsuit or the casual nonchalance of a sleeveless wool trench, trimmed with the designer’s signature buttons. Pants are wide and boyish -echoing the power woman of French designer Claude Montana- while short bomber jackets are crafted in techno brocade, adding surface interest to daily staples.
Her love of drama is apparent in her full-length, buttoned-up tunics with playful slits, a nod to the late 70s and cheeky Halstonettes. Expressing her passion for diversity, as well as cultural discovery, the tunic travels lights and adapts to any environment, becoming a statement piece. Worn over matching pants or a narrow black skirt trimmed with silver sequins, it is sensual and versatile, used as a shirt or a fuss-free coat dress. A bathrobe-inspired gray flannel coat has a mannish appeal, while tight pencil skirts echo the designer’s interest in subtle, feminine gestures. A soft wavy skirt covered with small petals is shamelessly romantic, while multicolored and woven brocades feel plush and elegant, used for roomy outerwear as well as structured separates.
Strong and expressive, Assomo’s color palette recalls the joyful shades of Indian villages. Saffron, terracotta and pink are fresh and upbeat, while petroleum blue and solid gray anchor the tailored styles, mixed with gold and silver accents. Jade green is pure and uplifting, adding luminosity to the simplest pieces. Fabrics are tactile and luxurious, ranging from silk georgette and felted wool to fluid crepe and metallic brocade.
Photographer : Michaël Smits – Model: Kim Peers – Make up : Sofie Van Bauwel – Styling: Philippe Pourhashemi