OBSCUR MEN’S SS14

obscur campaign ss14 low-15 obscur campaign ss14 low-16

Obscur is a conceptually experimental brand founded in Helsingborg, Sweden (2009); designed by Richard Soderberg. Was based in Cohenhagen, Denmark for a year; while currently, the studio is Berlin, Germany since the autumn of 2012. The brand’s main focus is the menswear line, womenswear was introduced with the SS12 season.

obscur campaign ss14 low-4 obscur campaign ss14 low-6 obscur campaign ss14 low-10 obscur campaign ss14 low-11

Its statement pieces are the coats and the footwear pieces all crafted in high-end quality materials, with a particular interest the towards treated leather.

obscur campaign ss14 low-13 obscur campaign ss14 low-14

Traditionally scandinavian, Obscur has an austere, clean and sterile aesthetic with an industrial and timelessness aspect. Essentially predisposed to liking the distress and the different, Richard Soderberg is influenced by wave/goth/techno, being devoted to Berlin for its raw, pure musical scene, undistorted by too pretentious people.

obscur campaign ss14 low-8 obscur campaign ss14 low-9

His attention is caught by the roughness of objects and his studio is filled with industrial machines and instruments that in theory would not have anything to do with actual clothing.

obscur campaign ss14 low-21 obscur campaign ss14 low-22 obscur campaign ss14 low-24 obscur campaign ss14 low-27

Photographer: Magnus Klackenstam
Model: Ola A.

Leave a Reply

  • (will not be published)