SOME[THING] AW14 / MAN IN THE STORM 

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SOME[THING] is an unformated design project that aims to create a proposition breaking away from the usual constraints of brand’s collections to explore new modern alternatives.

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This season, for the first time, Philippe Natali, owner of N10_ & Franck Pouch (Former Creative Director at THE INDIVIDUALIST(S)), team up to propose a contemporary male wardrobe, mixing traditional menswear elegance to casual and streetwear references, with a twist of insolence.

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AW14-15 « MAN IN THE STORM », inspired by the passionate and restless poetry of the ocean and its old sailors, explores the litteral and figurative effects of the storm on men.

« And once the storm is over you won’t remember how you made it through, how you managed to survive. You won’t even be sure, in fact, whether the storm is really over. But one thing is certain. When you come out of the storm you won’t be the same person who walked in. That’s what this storm’s all about.”
― Haruki Murakami, Kafka on the Shore

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Tailored and precise cuts, precious fabrics and dark color range face oversized volumes, layers, raw materials, waxed effects, grunge finishings and electric hues, to create new harmony and contemporary outfits, out of modern male contradictions.

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