WE GO BACKSTAGE AT HUGO BOSS FW14/15

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HUGO BOSS presented the new 
BOSS Womenswear Collection for Fall/Winter 2014 at the New York Fashion Week – designed for the first time under the creative direction of Jason Wu. Mastery in tailoring and refined craftmanship is the DNA that defines the collection.

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The German headquarters served as the source of inspiration for the future of BOSS Womenswear. Modernist buildings are surrounded by lush greenery – architecture with nature. Inspired by this setting, Jason Wu maintains the brand’s precision and rigor while injecting softness and femininity.

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Traditional menswear fabrics are incorporated into sophisticated silhouettes. Refined shoulders and neat tailoring are rendered in cashmeres and silks.

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The idea of the bespoke suit is translated into precision cut suits and laser-cut cocktail dresses. Tailored coats with accentuated waistlines introduce a new proportion. Fluid dresses with Bauhaus-inspired embroidery show a hint of the architectural narrative.

The ready-to-wear code continues to accessories: ankle boots with a menswear touch, lace-up strap heels and tuxedo loafers. Bags feature a very precise frame and structure that reinforce the idea of tailoring.

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