M_017573-HD M_017638-HD M_017647-HD M_017650-HD

Did you know that we could change our biology simply by what we believe to be true? 
For this collection, the two designers studied the power of the mind and took their inspiration from the chemistry, biology and the Japanese culture by reinventing their new age luxury kimonos, lab jacket, scrub shirt and much more. 
This 0.4:PLACEBO collection contains many themes, with strong influences from philosophy and biology.


Established in 2012, 3.PARADIS is an innovative and trendsetting luxury ready-to-wear brand founded by designers Emeric Tchatchoua and Raymond Cheung. Long-time friends, Emeric and Ray come from two different corners of the world (Paris and Hong Kong) with a common artistic vision and dream of uniting and embracing all cultures and differences. They are the authentic innovators and visionaries that bring about the magic behind the brand, the vision and creativity.

3.PARADIS’s vision is to create a lifestyle brand with a signature style and distinctive identity that creates unique luxury street visionary style clothing while ignoring disposable trends and not compromising on ethics. 3.PARADIS entails its own holy trinity, a perfect harmony between mind, body and soul so that all cultures interact peacefully and in serenity.
The movement bridges the gap between cultural disparities promoting a common voice amongst today’s global generation. “We embrace authenticity with a unique sense of creativity. We are a leader of the new school.”
M_017409-HD M_017520-HD

Continually reinventing shapes, using oversize volumes and monochromatic superposition are part of their creative philosophy to create futuristic designs. The two designers are giving birth to a new definition of style and elegance. 3.PARADIS collections tell a story – a story that keeps going season after season.




Photographer: Yan Bleney / Stylist: Daniel-Bruno Ferreira / MUA: Isabella Forget
Models: Max, Justin Pinos & Patrick Yates (Dulcedo Model Management)

Leave a Reply

  • (will not be published)