DROMe’s project foresees the use of leather only. This is here interpreted as a living and natural material by means of which forms and themes are developed embracing both the world of bikers and sports in general and a new concept of this material, working on the research for forms and themes which are a long way from the traditional classic leather jacket. The woman and man collection is designed by Marianna Rosati, born in Tuscany in 1980, and produced by Factory, a young and dynamic company which conceived and used to produce the Santacroce brand.
DROMe envisages all the backbones of the designer’s stylistic vision, with a particular attention to the study of weights and processing solutions, as if leather were silk. The collection is available in more than 200 points of sale worldwide.
American born Brianna Capozzi studied fashion design at Parsons New York prior to pursuing photography. Her work has appeared in publications such as Pop Magazine, Dazed & Confused, Purple Fashion Magazine and i-D. Capozzi’s work employs dynamic compositions and intimate character studies to examine feminist themes within contemporary pop culture.
The artistic cooperation between DROMe and photographer Brianna Capozzi, has been extended for the shots for next Summer season ad campaign. The pictures tell a story of a perfect imperfection, a coded message that takes an introspective journey through the fragments of Marianna Rosati’s dark romanticism for her DROMe, à la David Lynch, but with a fresh appeal and playful image.
The shots were taken in New York City, around Union Square, on the first week on November. The ad campaign is to appear on the main international media starting from next February.
credits: styling: Emma Wyman @ Replimited, model: Masha @ Elite , hair stylist: Tina Outen @ Streeters, make-up artist: Emi Kaneko @ Bryant Artist