Freedom is the new normal…FRENN SS17

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FRENN’s SS17 collection includes soft shades of brown, & black with shades of blue which are inspired by the Baltic Sea. Graphic lines have turned into strong stripes and checkered prints in European fabrics. Washed linen in green brings a hint of raw nature to the collection.

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Linen is the core material of the collection which can be seen in FRENN’s soft jackets, trousers, shirts, knits and t-shirts. The Tartan jersey pieces are relaxed yet sophisticated. The boldly striped Linus jacket and Sipi trousers are the statement pieces for spring. The Jere jacket staple garment that is available either in indigo jersey or linen-cotton. Incorporated in the collection are FRENN classics like Jarkko denim jacket and white Axel shirt. The Asko shirt is relaxed and comfortable, which can be worn with Timo shorts available in either linen or denim.

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FRENN is available in stores now & can be found in Paris, Tokyo, Munich, Hamburg and Helsinki among other locations. Please, let me know if you have any questions about FRENN or the latest SS17 collection.

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FRENN is a Helsinki-based contemporary menswear line combining honest Finnish design, relaxed sophistication and Nordic simplicity. Founded in 2013 by two creative professionals, Antti Laitinen and Jarkko Kallio, FRENN believes that freedom is the new normal and casual is the new formal. FRENN is designed in Helsinki and responsibly hand-manufactured in Northern Europe from premium, ecologically sourced European materials.

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