The world of Siloa&Mook

Siloa&Mook is a fashion and design house based in Helsinki, a Finnish high-end women’s wear label which was launched in September 2012.

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Both the name of the company and its design aesthetics are based on the antithesis: hard and soft, smooth and rough, light and dark. Classic lines and designs are revised each collection with the use of exclusively refined materials, lush texture and vivid prints, releasing two women’s high-end collections per year. The high quality clothing is produced primarily in Italy and Estonia.

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Laura Juslin the Head of Fashion at Siloa & Mook creates collections that are based on strong stories. As she said to The Kinsky during the PreHelsinki presentation in Paris last week: ” I was hired to work there as a head of fashion right after presenting my graduation collection in Aalto University of Art, Design and Architecture in spring 2012.

The key idea behind the concept is that we combine classic lines with in-house refined materials and my design work is always strongly based on a specific story or even a certain theory from other field of art such as architecture. I work closely with Satu Maaranen, winner of Hyeres Festival in 2013, who is designing prints for us. We also always use reindeer leather in which is a local material in Finland.”

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Siloa&Mook SS15 embodies characteristics reminiscent of streamlining era in USA. Machine age dynamics, speed, smoothness, and the cult designers of the era play a big role in the collection. Unassuming textures and the use of Finish local material, reindeer leather, in a modern unexpected way are again the very essence of the collection.

“I could say the collection brings stories and a piece of Finnish heritage to its customers in the form of a garment. At the same time collections have a strong design attitude and aesthetics.”

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The debut collection was presented in April 2013. Soon after WWD and Vogue China among others described Siloa&Mook as one of the most promising rising fashion labels.

“We have presented our previous collections in Paris and New York fashion weeks as a part of PreHelsinki organization. From SS15 collection on we started to work with Florence Deschamps.”

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