text by Despina Isopoulou


Luxury deprived of pretentiousness, femininity carved with usability.

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Three different digital marble prints were created exclusively for V Society Spring/Summer 2015 “Cryo” collection, starring white, grey and lucid green. Dresses with hem varying from mini to maxi, jumpsuits -statement pieces of the brand-, ethereal tops, culottes, blazers, all share the gentle touch of twill, satin and crepe, as well as the simplicity of the lines that follow. Even the theatrical drama of a flowing maxi dress with flaring hem or a long cape is balanced with the lucidity of the pattern and the fabric.

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The need for simplicity and discharge, the deep desire to leave anything superfluous behind with the winter’s retreat, this subconscious affinity for “less is more” is the milestone of V Society’s “Cryo” collection inspired by the merciless, scorching summer and the euphoria of reaching your oasis. Respectful to classical beauty and timelessness the new series of garments of the brand draws its reference from a majestic material; marble, paying its dues to the smooth feeling on the skin and the peculiar reflections of light.


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