VERENA SCHEPPERHEYN _ SS2017

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Verena Schepperheyn’s work is following the Japanese ‚Wabi Sabi‘ concept of impermanence. Implementing the idea of showing a certain stage of a process in every collection, this season is a reinterpretation and evolution of past conceptual elements and shapes. Major references have been the work of the contemporary artists Oscar Murillo, Joe Bradley and Josh Smith this season.

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Their work presents a slacker aesthetic with an ironic, cynical approach. Their oil works on canvas are abstract, large-scaled and float geometric shapes, scribbled patches, lines, and other marks that seem casually made. Using lively color and large brushstrokes, there seems to be no interest in precisely rendering subjects, but rather in exploring the possibilities of abstraction.

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Inspired and fascinated by this approach and the intensity of the colors and techniques used, the textiles and prints of Spring/Summer 17 were created; incorporating an occasional pop of bright color into the otherwise largely monochromatic compositions. The collection for Spring/Summer 17 ranges from shirts, T-shirts, knitwear, shorts, trousers and sweaters to jackets, presented in tones of blue, black, white, green, purple and grey. Materials range from crisp white shirting, simple Jersey to cotton and woolen textiles. Combining rough raw edge finishings with tailored details, the aim is to make everyday pieces special, always with the modern, quality- conscious man in mind.

resize-2 resize-6 resize-10  resizeAfter graduating with a Master‘s degree in menswear from ArtEZ in Arnhem, the Netherlands, german designer Verena Schepperheyn launched her own label in Berlin. Her collections have been presented at London Collections: Men, Amsterdam Fashion Week, Ljubljana Fashion Week and Paris Men’s Fashion Week. Verena has won the Premium Young Designers Award 2016 for the best Menswear Label, is one of the selected designers to show with NJAL at Who‘s Next 2016 and has been nominated for the German Design Award 2016 and the WSGN Future Award 2016 in the category ‚Avery Dennison Emerging Brand‘. Verena Schepperheyn is a contemporary menswear brand specialized in creating mid-range luxury products with a focus on detail and material uniqueness, experimenting heavily with texture and color to create simple but intelligently made garments. Embroidery, prints and textile manipulation in combination with strong shapes are at the core of the brand’s spirit.

Opposing streetwear influences and tailoring techniques, the collections introduce a fusion of classical menswear tradition and contemporary masculine ideals. All products are entirely produced in Germany.

Photos: Julia von der Heide  H&M: Jane Jakobi  Model: Johann @ Indeed Models

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