Sometimes a melody gets stuck in your head and creates a certain mood. That was the case with the synthpop tune “Everything nice”, covered by Jaako Eino Kalevi and Farao. Inspired and enhanced, Spring/ Summer 18 represents that mood within the collection by having a playful approach to the design. Another major reference has been the work of Navid Nuur , who uses a range of media, including drawing, text and installation, visualizing the principles of reality in a playfully easy , sometimes ironic way .
Especially his works with text were most influential for this collection. Inspired by this approach, the textiles and prints of Spring/Summer 18 were created; A lively composition of favorable German words was built by collaring printed and h and written letters as well as graphical elements. This design was used both as digital and silkscreen placement print, intending to create a graphical world that draws a playful, slightly ironic and bold mood. The printed words can be also found woven into ribbons, which w ere used as closure and piping details throughout the collection. Padded 3-D pockets coupled with drawstring elements at the body and sleeves reinterpret the male silhouette. The sharp color palette of black, red, burgundy , navy, olive and white is accompanied by an interplay of technical shiny fabrics and natural matte linen.
The collection presents a number of oversized styles, merging tailoring, work- and street wear . For the first time Verena includes accessories to the collection range by adding a Backpack and sock design. Both representing the core elements of the collection. ABOUT After graduating with a Master‘s degree in menswear from ArtEZ in Arnhem, the Netherlands, Verena Schepperheyn launched her own label in Berlin. Verena has won the Premium Young Designers Award 2016 for the best Menswear Label, was one of the selected designers of the ‚Future of Fashion Program 2016‘ and has been nominated for the German Design Award 2016 and the WGSN Future Award 2016 in the category ‚Avery Dennison Emerging Brand‘.
Verena Schepperheyn is a contemporary menswear brand specialized in creating mid-range luxury products with a focus on detail and material uniqueness. Techniques such as embroidery , prints and textile manipulation in combination with strong shapes are at t he core of the brand’ s spirit. In her designs, Verena Schepperheyn likes to explore the boundaries between form and function. She reconstructs classical forms by providing them with new context s and modern proportions. It‘s a constant research for fabrics and textures to develop a juxtaposition of rough and refined.