Wim Bruynooghe, born Bruges in 1988, is a Belgian designer and graduate of the Fashion Department of the Antwerp Royal Academy of Fine Arts.
Encouraged by Belgian press, Bruynooghe launched his eponymous label in September 2013. With a full speed ahead approach, the label opened its first Antwerp flagship, Store Wim Bruynooghe, merely 2 years after. Distillating sports influences while quoting and homaging the work of the great 20th century couturiers, the name Wim Bruynooghe has become synonymous with an outspoken sense of elegance.
This season, the ever-strong Wim Bruynooghe woman is outed as being vulnerable and passionate. Eager to tap a new space for the label, Bruynooghe reformulates his own aesthetics for Spring/Summer 2016. He was drawn back to the distinct sensitivity of his 2013 graduate effort LENA, a research process about the bond between the artist and his muse. Many of its elements are still at the heart of the Wim Bruynooghe DNA today: diagonal decoupes and pleats that create a bandage-effect, Tudoresque corsets and the use of rich, supple jerseys.
It’s these elements that shape the body defining key looks of HEART, a permanent collection introduced upon the label’s launch in 2013. An advocate of “slow fashion”, Wim Bruynooghe understands the importance of sustainability in today’s fast-paced industry.
The HEART collection celebrates the label’s passion for craft, but also forms an endless source of inspiration season after season. For Spring/Summer 2016, there’s the constant play between structure and drape, gunmetal grey jerseys and cottons or denims in outspoken colors.
On top of all these contrasts, there’s the use of striped black-and-white jerseys in several looks. These directly reference the label’s weekly social media ICON gimmick and only seem to add to the trademark Wim Bruynooghe un-obvious sex appeal.