Wim Bruynooghe, born Bruges in 1988, is a Belgian designer and graduate of the Fashion Department of the Antwerp Royal Academy of Fine Arts.
Encouraged by Belgian press, Bruynooghe launched his eponymous label in September 2013. With a full speed ahead approach, the label opened its first Antwerp flagship, Store Wim Bruynooghe, merely 2 years after. Distillating sports influences while quoting and homaging the work of the great 20th century couturiers, the name Wim Bruynooghe has become synonymous with an outspoken sense of elegance.

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This season, the ever-strong Wim Bruynooghe woman is outed as being vulnerable and passionate.  Eager to tap a new space for the label, Bruynooghe reformulates his own aesthetics for Spring/Summer 2016. He was drawn back to the distinct sensitivity of his 2013 graduate effort LENA, a research process about the bond between the artist and his muse.  Many of its elements are still at the heart of the Wim Bruynooghe DNA today: diagonal decoupes and pleats that create a bandage-effect, Tudoresque corsets and the use of rich, supple jerseys.

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It’s these elements that shape the body defining key looks of HEART, a permanent collection introduced upon the label’s launch in 2013. An advocate of “slow fashion”, Wim Bruynooghe understands the importance of sustainability in today’s fast-paced industry.
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The HEART collection celebrates the label’s passion for craft, but also forms an endless source of inspiration season after season. For Spring/Summer 2016, there’s the constant play between structure and drape, gunmetal grey jerseys and cottons or denims in outspoken colors.
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On top of all these contrasts, there’s the use of striped black-and-white jerseys in several looks. These directly reference the label’s weekly social media ICON gimmick and only seem to add to the trademark Wim Bruynooghe un-obvious sex appeal.

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Wim Bruynooghe S/S 2016, Photography: Kris De Smedt, Hair & make-up: Sabine Peeters, Model: Delfine Bafort
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