The unique four-day fashion festival FASHIONCLASH fulfilled to exceed all expectations with unique work from more than 150 young designers and artists from all over the world including countries such as Italy, Spain, China, Switzerland, The Netherlands, France, Poland, Portugal, Serbia, Uruguay, Australia, United Kingdom and Belgium.
An international audience was treated with extraordinary fashion shows, crossover theatre and dance performance, the Clash Project and the Fashion Makes Sense LAB especially composed for this edition. This LAB included expositions, a designer market, workshops and fashion talks. Moreover, the long expected opening of the new incubator, the Forza Fashion House Maastricht was a part of this year’s edition.
FASHIONCLASH Festival provided a unique opportunity to stimulate your senses, to get inspired by the world of fashion, to meet new upcoming international fashion talents and obviously to enjoy the fashion city of Maastricht.
“Through ‘Fashion Makes Sense’ FASHIONCLASH this year focused on senses and making sense in relation to fashion. Ask yourself: ‘Does fashion make sense to you?’.
With ‘Fashion Makes Sense’ we wanted to examine the relationship between fashion and the human body. Fashion as a means to connect yourself to the world and to enrich a bodily experience.
Our society approaches fashion as a purely visual phenomenon and doesn’t always see the nature of the interaction with the body (of the wearer), despite the fact that fashion is the most intimate form of art, as it is literally worn “on the body”! As a second skin, clothing also enables us to express ourselves and helps us make sense of the world.
The playful double meaning of ‘Fashion Makes Sense’ also aims at stimulating designers, the industry and the public to think about the state of fashion industry. What is the importance and role of fashion in our society and how can fashion contribute to a better world and well-being? “
The Fashion show program is the opportunity to embrace the collections of international emerging fashion talent. FASHIONCLASH Festival offers a stage for designers from the entire world including talents such as WUETRICHFUERST from Switzerland, DARIA D’AMBROSIO from Italy, Chain from Argentina, João Oliveira from Portugal, NENUKKO from Poland, L’EGSQÈRE from Spain, NEO Design from Serbia, Zarvich from Uruguay, STEVENVANDERYT from the Netherlands, and many more.
The winner of FASHIONCLASH Festival 2016, Alessandro Trincone wowed the audience again with his new collection.
Friday evening (June 30) included the MAFAD Show 2017 that featured 4 graduation collections from the fashion students of MAFAD (Maastricht Academy of Fine Arts & Design).
FASHIONCLASH is known for exciting crossover theatres, dance and music. This year there are diverse performances like a theatre performance by Lotte Milder, a special presentation of artist duo Les Deux Garçons, break dance performances by collaborarion trio Bluedenîmes x Minou Lejeune x Tyson Ernste and a breathtaking dance performance by the MAFAD Graduate Johanna Hehemeyer-Cürten
Clash Project #9
Ever since the first edition of the festival, the Clash project has been presented. During this project ten non-fashion designers are challenged to create an artwork and exhibit it to the audience at the catwalk. Participants are designers like Aina Seerden, filmmaker Daniel van Hauten, artist Amy Whittle and designers Mandy Roos and Victoria Ledig. Explore this special dynamic between fashion and art and admire their avant-garde creations on Saturday evening.
Winners of the FASHIONCLASH Festival Talent Awards
Satruday night was closed with the award ceremony. The main price went to Polimoda alumni Federico Cina from Italy who impressed with his menswear collectioin.
FASHIONCLASH Festival 2017 Talant Award (1.500 jury price award): Federico Cina
Chapeau Magazine Talent Award: Johanna Hehemeyer-Cürten (MAFAD graduate)
KALTBLUT Magazine Award 2017: Ebby Port
RADIKAL FASHION FILM AWARD 2017 by Pascal Baillien: Maarten van Mulken
TheFashionInsider.com Magazine’s ONE TO WATCH 2017 Award: L’EGSQÈRE, Ysabel Cloherty, Federico Cina
Fashion Makes Sense LAB
The Fashion Makes Sense LAB was especially designed (in collaboration with Studio Stad) and curated for this edition containing an exposition, designer market, performances, films, workshops and fashion talks. In relationship to the central theme ‘Fashion Makes Sense’ a curated selection of work will be exposed. Here you can explore the extraordinary installations and presentations of Pleun van Dijk, Floriane Misslin, Olle Lundin, M.A.F. van der Vloed, Jo Cope, Djeli, Sensewear and Daan Couzijn. Furthermore there was a live sewing studio by slowFASHIONfast from Bosnia and Herzegovina, presentation and workshop from TextileLab Amsterdam and interactive performance by Mami Izumi, Iris Woutera and the dance performance by LAGOM by MIJ x Mila Halizova. The designer market offered a unique experience where one can meet new designers and obtain one of a kind clothing, jewellery and accessories by LUDUS, LOV-S, Nous Avons, Soolista, Joelle Boers, JEN MM DSGN and many more.
Sunday 2 July was dedicated to dialogues and encounters; the Fashion Talks. Moderated by Saskia van Stein, artistic director at Bureau Europa, a stage was given to a several festival participants and professionals such as Carolyn Mair and Roosmarie Ruigrok (Clean&Unique) to engage in the discussion. Here the audience, designers and more debating about the festival’s theme: (Does) Fashion Makes Sense.
All images by Team Peter Stigter