Mercedes-Benz has been a partner in the global fashion industry for 20 years and is keen to offer an even stronger commitment to young French designers. An ambitious program dedicated to fashion has come into being from this approach: Les Étoiles Mercedes-Benz Approached by the brand for his talent and his sensitivity to young designers, Alexis Mabille chairs the jury and ensures the consistency of the artistic direction.
Thirty designers have been identified and invited by Alexis Mabille and Mercedes-Benz to unleash their creativity by designing three looks to enhance the luxury vehicle image embodied by Mercedes- Benz. From the materials to the symbols, the designers will draw their inspiration from the heart of the brand’s codes and its trademark star.
The 10 designers who will be shortlisted from the original 30 to make one of their looks, will be revealed on 29 June 2016. On 4 October 2016, at the next Ready-to-Wear session in Paris Fashion Week (Spring-Summer 2017), all the designs will be revealed to the press in a Parisian venue, the location of which is still a secret. During the evening, the jury will announce the winner of the 2016 Mercedes-Benz Stars..
This year’s edition jury members are: Alexis Mabille Chair of the Jury , Béatrice Tanguy Fashion Projects Director and Head of Marketing Department, Mercedes-Benz Cars Alexandra Golovanoff Journalist and TV presenter Jalil Lespert Actor/director and Mercedes-Benz ambassador Audrey Marnay Model and actor Vanessa Metz Stylist and fashion editor Betony Vernon..
Mercedes-Benz and Alexis Mabille present the six fashion professionals and knowledgeable amateurs who will have the job of nominating the winner of the «Mercedes-Benz Stars» award on 4 October 2016.
«Taking part in this new Mercedes-Benz event dedicated to young designers is a genuine pleasure. Chairing a jury of such quality makes this pleasure even greater. I’m sure that together, we will succeed in supporting the young talents who will work alongside us.» says Mabille
30 designers were identified and invited by Alexis Mabille and Mercedes-Benz to unleash their creativity by designing three looks to enhance the automotive luxury embodied by Mercedes-Benz. From the materials to the symbols, the designers drew their inspiration from the heart of the brand’s identity.
Introducing the nine designers chosen: CAROLINA RITZLER - CÉLINE MÉTEIL – CHARLIE LE MINDU – Axelle Migé for COPPÉLIA PIQUE - DAVID FERREIRA – Guillaume Michel for IRIS CANTABRI - Léa, Lou & Jerry for JOUR/NÉ - LISELORE FROWIJN – QUENTIN VÉRON
“It has been a pleasure to see that imagination is still highly valued by young French designers and I am proud to showcase their talent in this competition which will surprise many”. Alexis Mabille